Transcript: DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS:MARCIA G. CROSSE

Article: FDA policies on DTC advertising, off-label ...
Formulary;  October 1, 1998 ;     700+ words ... ... attack on the DTC advertising policy came ... query from the FDA's Center for ... called for the FDA to work with ... measure whether DTC advertising generates more ... reports and DTC advertising budgets. She wants the FDA to strengthen ...

Article: Beyond DTC: What to do if FDA scales back DTC ...
Pharmaceutical Executive;  July 1, 1999 ;     700+ words ... ... monitoring agencies, and even FDA are starting to reexamine the premise that DTC advertising is good for both the patient ... system. In the past year, FDA's Division of Drug Marketing ... unsubstantiated claims in DTC advertising. The demands on DDMAC ...

Article: AMCP calls for changes that would strengthen FDA oversight ...
Formulary;  November 1, 2005 ;     682 words ... ... and comprehensive program for FDA oversight of DTC advertising, which would include enforceable ... approval of advertising by FDA, and adequate funding to pursue ... indicated for a given patient, DTC advertising of the product can create unwarranted ...

Article: DTC advertising gets the green light: the past 12 ...
Medical Marketing & Media;  April 1, 2004 ;     700+ words ... ... with their physician. "The FDA wants to work closely with pharma ... and, secondly, because the FDA recognizes and understands that ... value by both pharma and the FDA is also good news for those ... communication. Spending on DTC advertising rose 24.5 percent last year ...

Article: Coalition Urges FDA to Strengthen DTC ...
PR Newswire;  January 16, 2004 ;     700+ words ... ... with the Food and Drug Administration (FDA) addressing the value of direct-to ... There is substantial evidence that DTC advertising is successfully meeting its most basic ... concludes that the effectiveness of all DTC advertising, both broadcast and print, can be ...

Article: FDA Proposes Study of DTC Advertising
Pharmaceutical Technology;  October 1, 2007 ;     537 words ... ... of risk information about drugs in direct-to-consumer (DTC) advertising or with their cognitive representations of the drugs, according ... healthcare providers and consumers have expressed concerns to FDA about the effectiveness of its regulation of manufacturers ...

Article: DDMAC, FDA to Present New Physician Survey Results on ...
PR Newswire;  December 12, 2002 ;     700+ words ...PHILADELPHIA -- DDMAC, FDA will present new findings on physician attitudes towards DTC advertising for the first time in public at the January 12-14, 2003 "Pharmaceutical Marketing Global Summit, in Philadelphia. The late ...