|
|
Article: Lego Promo Eyes New 'Indiana Jones' Fans
- Article from:
- NPR All Things Considered
- Article date:
- May 19, 2008
- Author:
-
|
Copyright informationProvided by ProQuest LLC. (Hide copyright information)
|
MICHELE NORRIS
NPR All Things Considered
05-19-2008
Lego Promo Eyes New 'Indiana Jones' Fans
Host: MICHELE NORRIS
Time 21:00-22:00 PM
Play Audio
MICHELE NORRIS, host:
Okay, so crystal skulls aren't really real. But that doesn't bother the marketers from Lucasfilm. They're betting that plastic crystal skulls, Lego versions, are going to help them sell Indiana Jones to kids too young to remember the earlier films.
Lucasfilm has had a long and successful partnership with Lego and Lego's "Star Wars" has a huge franchise.
As Nancy Mullane reports, the two companies are using Legos as what you might call a gateway drug to get kids interested in the movie.
NANCY MULLANE: It's Lego ...
Related newspaper, magazine, and journal articles:
|
|
Article: LUCASARTS ANNOUNCES NEXT-GENERATION INDIANA JONES GAME.
AsiaPulse News;
May 19, 2005 ;
700+ words
......revealed today that Indiana Jones(R) will once again...TM) version of Star Wars Battlefront(TM...adventures in Star Wars Galaxies(R): The...galactic forces in Star Wars Empire at War...characters like Indiana Jones. At the same time...award-winning ...
|
|