Article: AOL Finalizes Acquisition of Social Media Network Bebo

Article: Digital: More b-to-b companies find that social media is an essential business platform.
PR Week (US);  June 8, 2009 ;     689 words ...Social media has changed the way companies interact...companies have been among the first to use social media to communicate with clients, as well as others in their industry. However, as social media's influence becomes greater, a wider variety...

Article: Opinion piece: social media: should marketers engage and how can it be done effectively?
Journal of Direct, Data and Digital Marketing Practicee;  January 1, 2008 ;     700+ words ......interact with the internet. The rise of social media as an influential marketing channel...themselves from their target audience. With social media in particular, it is critical that advertisers...brash product placement. But what is social media and how can we, as marketers, be ...

Article: Contractors market with social media: community technology yields fresh audiences.
Air Conditioning, Heating & Refrigeration News;  March 9, 2009 ;     700+ words ......contractors to move beyond the traditional. Social media, the Web 2.0 buzzword of the millennium...completely clear what the successful social media application package for the HVACR industry...medium possible. According to Boyd, social media potentially increases the viral spread...

Article: Op-Ed: Social media's impact still growing.
PR Week (US);  February 4, 2008 ;     528 words ......shaping up to be another banner year for social media and a good time for everyone in marketing...fast-evolving medium - if they aren't already. Social media, loosely defined as consumers creating...you're going to have a very long wait. Social media is now appearing in every aspect ...

Article: AOL integrates social media offer in one portal.(Brief article)
New Media Age;  August 21, 2008 ;     305 words ...AOL has outlined its social media strategy following its acquisition...giant's social division People Networks is planning to let users...by AOL for #417m in May. People Networks plans to launch a news-feed...AOL and general manager of People Networks, said, There's a ...

Article: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products.
PR Newswire;  May 20, 2009 ;     577 words ......online population, ages 13 to 54, use social media, says new Knowledge Networks report...of the motivations and attitudes of social media users - with sometimes-surprising results...population (ages 13 to 54) participates in social media - 47% on a weekly basis - less than...

Article: The Latest Report "Blogging and Other Social Media" Offers Practical Guidance on Using Social Media As Well As the Risks Associated With It.
M2 Presswire;  November 12, 2008 ;     579 words ......The Latest Report Blogging and Other Social Media Offers Practical Guidance on Using Social Media As Well As the Risks Associated With...the addition of the Blogging and Other Social Media report to their offering. Blogging and...

Article: Web security 3.0: how the IT security industry views Web 2.0: Launchpad Europe survey of Infosec attendees compares & contrasts individual/corporate use of Twitter, Facebook; reveals social media trends & fears.(DATABASE AND NETWORK INTELLIGENCE)
Database and Network Journal;  June 1, 2009 ;     680 words ......in individual and corporate use of social media. The Launchpad Europe IT Security...professionals' attitudes towards social media, as well as to compare individual and corporate use of social media. In contrast with the individual...

Article: Asking the right questions about social media.(after thought)
EContent;  December 1, 2008 ;     700+ words ......as, Do you read blogs? or Do you use social media? or Do you go to video-sharing sites...From the perspective of the value of social media in an organization's overall marketing...Unfortunately, this data is (mis)used by social media-resistant executives to justify sticking...

Article: Marketing Executives Networking Group Survey: Social Media Practices Still in Infancy Stages
Wireless News;  November 15, 2008 ;     641 words ......Executives Networking Group Survey: Social Media Practices Still in Infancy Stages WIRELESS...Executives Networking Group Survey: Social Media Practices Still in Infancy Stages (C...like they are losing the race to adopt social media practices, the Marketing Executives...

Article: IAB UK Social Media Council to define ad metrics.(Brief article)
New Media Age;  June 4, 2009 ;     309 words ...The IAB UK Social Media Council is to release a white paper defining social media advertising metrics in a bid to encourage advertisers to integrate social media into more campaigns. The moves follows the US IAB's release of a similar document...

Article: Social media goes global: top brands address challenges of expanding social media programs internationally.
DM News;  October 6, 2008 ;     700+ words ......manager: He must take the automaker's social media programs--that have not gone much beyond...globalizing quickly Monty explains. Social media is lowering [that] barrier. Ford is...realizes the marketing opportunities of social media--from social networks and blogs to videos...

Article: Opinion: Op-Ed - Social media is crucial for an agency.
PR Week (US);  April 7, 2008 ;     460 words ......assembling my first electronic book on social-media strategy, There Is No Secret Sauce...with agencies like mine to devise its social-media strategy, there are others that either...understands the value and potential of social media. Without tangibly seeing that promise...

Article: Some question payoff of social media efforts.
BtoB;  April 6, 2009 ;     700+ words ......a down economy, many are turning to social media campaigns, employing a host of tools...There have been some measurements of social media. The most popular ones are uplift in...The perception now is that the ROI on social media is good, if only because the `I' part...