Article: IDC Research: 'Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011'


Wireless News
06-28-2008
IDC Research: 'Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011'

WIRELESS NEWS-June 28, 2008-IDC Research: 'Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011' (C)2008 10Meters - http://www.10meters.com

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10 percent of all ad spending across all media, IDC noted in their latest report.
With IDC's Digital Marketplace Model and Forecast projecting 15- 20 percent annual growth throughout the forecast period, this share will reach 13.6 percent by 2011 as Internet ad spending grows to $106.6 billion worldwide.

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