Article: NPD Group Report: Digital Camera Industry Must Accessorize for Success


Wireless News
07-25-2008
NPD Group Report: Digital Camera Industry Must Accessorize for Success

WIRELESS NEWS-July 25, 2008-NPD Group Report: Digital Camera Industry Must Accessorize for Success (C)2008 10Meters - http:// www.10meters.com

Manufacturers and retailers in Canada's maturing digital camera industry are missing a significant sales opportunity by allowing new camera customers to leave their outlets without purchasing photo accessories such as lenses, camera bags, batteries, and memory cards and these high margin add-ons are often purchased subsequently and from other retailers, says a recent report by The NPD Group, "What's in the Digital Camera Shopping Basket."
The NPD Group ...

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