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Article: Baidu Europe to sell brand and domain names

Article from:
Internet Business News
Article date:
September 4, 2008
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Internet Business News
09-04-2008
Baidu Europe, a Dutch Internet company, is selling its brand name and domains names after competition from the Chinese search engine Baidu caused difficulties for the company.

The Chinese firm recently appointed a Dutch agency to promote the Chinese search engine in Europe and this has reportedly made it difficult to differentiate between the two companies. Managing director P. Ufkes originally intended to reposition Baidu Europe by starting a search engine, but competition with ...

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