Article: Don't just talk green

Shyla Sangaran
New Straits Times
09-21-2008
Don't just talk green
Byline: Shyla Sangaran
Edition: New Sunday Times
Section: Learning Curve

MOST companies fail to communicate their environmental-related efforts to their customers and the public, says World Wildlife Fund (WWF) Malaysia Director of Marketing Choon Bow Bow.

Among the top 10 environmental problems include climate change, energy, water, biodiversity and land use, chemicals, toxins and heavy metals, air pollution, waste management, ozone layer protection, oceans and fisheries, and deforestation.
In a Nielsen survey, 72 per cent of the participants say that they would be happier to work for and be more loyal to a company which ...

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