Article: Adap.tv Offers Format for Online Video Ads

Article: New metrics for online video ads; IAB ...
B to B;  June 12, 2006 ;     700+ words ... ... broad framework for measuring online video ads, marketers and online video ... measure the effectiveness of online video ads. HP tests ads Last year, Hewlett ... Packard Co. conducted a test of online video ads running on MSN Video Player ...

Article: Online video ads prove effective; ...
BtoB;  January 17, 2005 ;     700+ words ...Byline: KATE MADDOX Online video ads are proving to be successful ... marketing agency, has used online video ads for clients including AT& ... campaign, digitaledge created online video ads using Unicast's Video Commercial ...

Article: Online video ads, new formats grow; ...
B to B;  April 1, 2006 ;     700+ words ... ... group that was not exposed to online video ads. Dynamic Logic also evaluated ... research needs to be done with online video ads.'' Christine Eyre, director ... of simultaneously streaming online video ads. The ad unit is being used ...

Article: MIXPO INTRODUCES ONLINE VIDEO ADS SMALL, ...
Seattle Post-Intelligencer (Seattle, WA);  April 30, 2008 ;     700+ words ... ... it is going after video ads. The Seattle startup is introducing its online video advertisement platform ... owners plan to buy online video ads in the next two years ... making a big push into online video ads with recent acquisitions ...

Article: Spending on Online Video Ads in the US is ...
M2 Presswire;  April 18, 2008 ;     657 words ... ... Research and Markets: Spending on Online Video Ads in the US is Projected to More ... offering. In the US, spending on online video ads is projected to more than triple ... video and TV ads? -Who watches online video ads? -What do viewers like-and ...

Article: Proliferation of Video Ads Spurs Unprecedented ...
Business Wire;  July 13, 2007 ;     700+ words ... ... world, is hosting a one-day forum on Online Video Advertising on Thursday, July 19 ... Microsoft, and other prominent leaders in online video advertising will explore this fast ... strategy. * Practice - Interactive and Online Video Case Studies: What's out there ...

Article: Technologies bring new ways to measure online video ...
B to B;  June 12, 2006 ;     700+ words ... ... to improve the performance of online video ads. BtoB: What metrics will you ... measure the effectiveness of online video ads for your clients? Allen: Tacoda ... behavioral targeting data into online video ads? Allen: We believe that the ...