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Article: Car-Freshner fragrances to waft across Southeast Asia
- Article from:
- New Straits Times
- Article date:
- November 24, 2008
- Author:
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Zuraimi Abdullah
New Straits Times
11-24-2008
Car-Freshner fragrances to waft across Southeast Asia
Byline: Zuraimi Abdullah
Edition: Main/Lifestyle
Section: Business Times
Type: Company
CAR-Freshner Corp, the manufacturer of the world-famous Little Trees air fresheners, is now focusing on Southeast Asia with Malaysia as a distribution hub.
The American company is choosing Malaysia to handle the distribution of its iconic air-fresheners, which have "starred" in numerous big screen titles, in Singapore and Brunei.
Car-Freshner is confident that it can carve out a decent market share in the region, forecasting that its international sales will surpass that of its home country within a decade or ...