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Transcript: In Game Of Super Bowl Ads, GM Forfeits
- Article from:
- NPR Weekend All Things Considered
- Article date:
- November 29, 2008
- Author:
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ANDREA SEABROOK
NPR Weekend All Things Considered
11-29-2008
In Game Of Super Bowl Ads, GM Forfeits
Host: ANDREA SEABROOK
Time 8:00-9:00 PM
Play Audio
ANDREA SEABROOK, host:
We're back with All Things Considered from NPR News. I'm Andrea Seabrook. General Motors is struggling to survive, and the carmaker's troubles are having an impact on the strangest places, like the golf course. This week, GM pulled out of a multi-million-dollar endorsement deal with Tiger Woods.
And then there's the football field, where GM has been the biggest sponsor of the NFL for years. Well, no more. The car maker won't buy a single Super Bowl ad, and it's cutting ad spending for the rest of the NFL season, too. ...
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