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Article: BMW takes rivals head-on through used car programme
- Article from:
- New Straits Times
- Article date:
- December 5, 2008
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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Azlan Abu Bakar
New Straits Times
12-05-2008
BMW takes rivals head-on through used car programme
Byline: Azlan Abu Bakar
Edition: Main/Lifestyle
Section: Business Times
Type: Company
BMW Malaysia Sdn Bhd will compete head-on with other players in Malaysia's used car market in the country with the launch of its programme called the BMW Premium Selection (BPS).
The launch is part of the company's strategy to improve sales.
BMW Malaysia managing director Geoffrey Briscoe noted the grey market trade under the premium vehicle segment has seen an average growth rate of 6.2 per cent over the past four years.
"In 2007 alone, 6,081 parallel imports were purchased out of the total 13,760 premium ...
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