Article: Cheetah set to diversify into sports drink mart

Sharen Kaur
New Straits Times
12-06-2008
Cheetah set to diversify into sports drink mart
Byline: Sharen Kaur
Edition: Main/Lifestyle
Section: Business Times
Type: Company

CHEETAH Holdings Bhd, which designs and retails sports apparel, plans to diversify into sports drink and health supplements to grow its business.

The new business could start as early as next year and it would have the potential of making up 40 per cent of its future net profit, executive director Chia Kee Kwei said.
Cheetah now retails sports and lifestyle casual wear and accessories under the Cheetah brand. It has 10 brand names in its stable, including Ladybird and GQ.

Chia expects the company to perform better next year ...

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