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Article: Virtues that attract

Article from:
New Straits Times
Article date:
December 13, 2008
Author:
Copyright

Andrew Wong
New Straits Times
12-13-2008
Virtues that attract
Byline: Andrew Wong
Edition: Main/Lifestyle
Section: Property
Column: Focus

IN this age of globalisation, many European and Middle Eastern conglomerates are seeking to tie up with local companies for longterm prospects.

But what qualities do they look for before entering into a marriage? As two recent deals have shown, it isn't always about achieving maximum profits, or even about who knows who.
As these transactions have shown, it's about the time-tested values our parents inculcated in us from young - reliability, honesty, integrity, a sense of fair play and passion. Qualities that form the basis of trust but which are becoming ...

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