Article: Nut-ritious high-end premium products


New Straits Times
03-10-2009
Nut-ritious high-end premium products
Edition: Main/Lifestyle
Section: Business Times
Type: Company

BETA Brands Malaysia Sdn Bhd is confident of becoming the market leader in the Malaysian processed nuts and dried fruits business.

This is because apart from the taste of today's Malaysian society, there is also less competition in the high-end market segment of nuts and dried food.
"Malaysians are prepared to pay more for quality and higher premium products such as food, fashion and entertainment," Beta Brands Malaysia managing director Abdullah Sani Fatah told Business Times.

Nuts such as cashew, almonds and pistachios will be marketed under the brand "Nut ...

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