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Article: CEO wants lender to project human touch

Article from:
New Straits Times
Article date:
April 21, 2009
Copyright

New Straits Times
04-21-2009
CEO wants lender to project human touch
Edition: Main/Lifestyle
Section: Business Times
Type: Company

CHIEF executive Adinan Maning, who has been at the helm of Bank Simpanan Nasional for 14 months, wants the bank to have a more human touch.

Adinan, who has been in the banking industry for two decades, strongly believes that this is essential for customer service. Bank Simpanan has more than seven million customers.
The bank has stepped up training for its 5,200 workforce to inject the "soft skills" needed when dealing with customers.

"This year, we plan for at least one training session for each employee. We have developed a training programme for the staff ...

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