Article: CHINA Q1 ONLINE ADVERTISING MARKET SIZE HIT CNY3.1BN


AsiaInfo Services
04-27-2009
China Q1 Online Advertising Market Size Hit CNY3.1bn

BEIJING, Apr 27, 2009 (SinoCast Daily Business Beat via COMTEX) -- China's online advertising market size amounted to CNY 3.1 billion in the first quarter of 2009, dropping 25.3% quarter on quarter and 13.8% year on year, according to a report unveiled by iResearch, a Shanghai-based Internet research firm.

The country's online advertising market witnesses the widest quarter-on-quarter and year-on-year declines since the fourth quarter of 2007.

Declines in the online advertising market were ascribed to the financial crisis and seasonal factors. In Q1, China's gross domestic production only gained a 6.1% growth, ...

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