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Article: Growth plans in high gear

Article from:
New Straits Times
Article date:
May 11, 2009
Author:
Copyright

Zuraimi Abdullah
New Straits Times
05-11-2009
Growth plans in high gear
Byline: Zuraimi Abdullah
Edition: Main/Lifestyle
Section: Business Times
Type: Company

GERMAN carmaker BMW AG has kicked off its second phase of growth blueprint in Malaysia, aiming to dislodge a perennial rival off the top premium spot within five years and strengthening its product line-up and service quality.

BMW Malaysia managing director Geoffrey Briscoe, however, made it clear that being number one here was not its foremost "obsession".
"BMW likes to be the market leader in every country, including Malaysia. It is clearly one of our goals under (BMW Malaysia's) second phase of growth here.

"But it is not our first ...

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