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Transcript: A Latino Walmart?
- Article from:
- NPR Tell Me More
- Article date:
- May 28, 2009
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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JENNIFER LUDDEN
NPR Tell Me More
05-28-2009
A Latino Walmart?
Host: JENNIFER LUDDEN
Time 09:00-10:00 AM
Play Audio
JENNIFER LUDDEN, host:
LUDDEN: Now on to a different story of Latino life in America. Have you ever heard this version of the Oscar Mayer Wiener song?
(Soundbite of Oscar Mayer Wiener song sung in Spanish)
LUDDEN: Oscar Mayer is not the only brand devoting more marketing dollars toward Latino consumers living in the U.S. Wal-Mart's taken a big step. It recently opened its first Super Mercado de Wal-Mart for Hispanics in Houston. There's another one planned in Phoenix. And here to tell us more about this growing trend is Juan Tornoe, a Hispanic marketing consultant and founder ...
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