|
|
Article: Microsoft's Xbox to move beyond video games
- Article from:
- International Herald Tribune
- Article date:
- June 3, 2009
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
|
Seth Schiesel The New York Times
International Herald Tribune
06-03-2009
Microsoft's Xbox to move beyond video games
Byline: Seth Schiesel The New York Times
Edition: 1
Section: FINANCE/BUSINESS
Los Angeles: --
Reaching out beyond hard-core video game players to everyday consumers, Microsoft has outlined an entertainment strategy for making the company's Xbox 360 game console a gateway for movies, television and social networking.
In a media presentation Monday on the eve of E3, the video game industry's biggest North American convention, Microsoft announced new relationships with the social networking giants Facebook and Twitter and with Sky, the British satellite television provider that ...