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Article: EA Sports: Active Gets Off to a Fast Start

Article from:
Wireless News
Article date:
June 4, 2009
Copyright

Wireless News
06-04-2009
EA Sports: Active Gets Off to a Fast Start
Type: News

A Sports, a label of Electronic Arts Inc., announced that EA Sports Active has eclipsed 600,000 units sold worldwide at retail in less than two weeks on the market.

EA Sports said that Active, which hit stores on May 19th in North America and by May 22nd worldwide, is a virtual fitness product developed exclusively for the Wii and offers the benefit of a personal trainer in a box with customizable workouts that can be done from the comfort of home.
"We're delighted by the overwhelming response to EA Sports Active," said Peter Moore, President, EA Sports. "This is, by far, the most successful launch of any Wii ...

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