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Article: Will Twitter boost users' taste for coffee brand?

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The Record (Bergen County, NJ)
Article date:
May 19, 2009
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KEVIN DeMARRAIS
The Record (Bergen County, NJ)
05-19-2009

Will Twitter boost users' taste for coffee brand?
KEVIN DeMARRAIS
Date: 05-19-2009, Tuesday
Section: BUSINESS
Edtion: All Editions
Column: YOUR MONEY'S WORTH

It may seem like Big Brother is following you, but it's only the marketing folks at Eight O'Clock Coffee.

After successfully using Facebook to reach out to potential customers, the Montvale-based coffee maker is hoping to perk up business with Twitter, the communications fad of the day.

It's all the brainchild of S3, a marketing and advertising company based in Boonton.

Seeking to cash in on the social network's surge in popularity, the agency has set out to position Eight O'Clock as a ...

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