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Article: Livelihood keeps her on her toes
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- July 5, 2009
- Author:
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CAROL FLETCHER, STAFF WRITER
The Record (Bergen County, NJ)
07-05-2009
Livelihood keeps her on her toes -- Entrepreneur finds niche through dance
By CAROL FLETCHER, STAFF WRITER
Date: 07-05-2009, Sunday
Section: BUSINESS
You could say Montclair resident Simone Coonrod has built her 13-year-old dance business through improvisation.
Coonrod started Swinging with Simone to teach swing-style dancing, but has expanded to include lessons for Latin, ballroom and other styles by forming a loyal student base.
"[My business] is from the heart," said Coonrod. "Its a business, but even more its a community service."
Rather than use market research to guide decisions or business strategies to find new ...