|
|
Article: Direct Marketing Association Launches 'DMA Certified Marketing Professional' Program
- Article from:
- Wireless News
- Article date:
- August 2, 2009
CopyrightProvided by ProQuest LLC. (Hide copyright information)
|
Wireless News
08-02-2009
Direct Marketing Association Launches 'DMA Certified Marketing Professional' Program
Type: News
The Direct Marketing Association (DMA) unveiled its "DMA Certified Marketing Professional" program, a global standard for direct marketing education.
While the program is open to all, the group said that individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.
In a release, the group noted there are aggressive paradigm shifts taking place in media and marketing. Already over 52 percent of all ad expenditures in the US have shifted from general advertising to direct response marketing ...