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Article: 'P.S., we're going after the tweens'
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- July 14, 2009
- Author:
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JOAN VERDON, STAFF WRITER
The Record (Bergen County, NJ)
07-14-2009
'P.S., we're going after the tweens' -- Aeropostale testing new store plan in Wayne
By JOAN VERDON, STAFF WRITER
Date: 07-14-2009, Tuesday
Section: BUSINESS
Teen retailer Aeropostale Inc. is sizing up a younger customer, and analysts are calling it a perfect fit.
The clothing seller has created a new chain for kids ages 7 to 12 and plans to use New Jersey as the concept's primary launching pad.
The new chain, called P.S. from Aeropostale, targets the slightly younger siblings of the core Aeropostale teenaged customers, ages 14 to 17. That age group, 7 to 12, dubbed "tweens" for the years between early childhood and teenager, ...