Article: EA Sports Moves to Airwaves for the Debut of Madden NFL 10


Wireless News
08-12-2009
EA Sports Moves to Airwaves for the Debut of Madden NFL 10
Type: News

Prior to the launch of Madden NFL 10, Electronic Arts and the 21st edition of the franchise will be woven into ESPN's "Monday Night Football" programming on August 13, which will feature a rematch of Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals at 8 p.m. ET, the company reported.

The preseason matchup game features the teams of Madden NFL 10 cover athletes Larry Fitzgerald and Troy Polamalu in their first meeting since Super Bowl XLIII.
"The launch of Madden NFL is an event that our fans look forward to throughout the year," said Nathan Stewart, marketing director for EA ...

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