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Article: GSMA selects comScore as its MMM measurement partner

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Internet Business News
Article date:
September 2, 2009
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Internet Business News
09-02-2009
Mobile communications industry interest group GSMA has selected comScore to be its measurement partner for the GSMA's Mobile Media Metrics (MMM) commercial implementation in the UK, GSMA said on Wednesday.

The GSMA, comScore and the five UK operators (Vodafone, Orange, O2, 3 and T-Mobile) have now reached a formal agreement to launch the GSMA MMM services in the UK following the results of the feasibility study announced at Mobile World Congress in February this year.

Initial data will be available in the fourth quarter of 2009 with full commercial launch early in 2010.

"This joint action by the UK operators will create a unique market research tool that ...

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