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Transcript: Retailers' Shelves Make Room For Coconut Water
- Article from:
- NPR Morning Edition
- Article date:
- September 8, 2009
- Author:
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RENEE MONTAGNE
NPR Morning Edition
09-08-2009
Retailers' Shelves Make Room For Coconut Water
Host: RENEE MONTAGNE
Time 11:00-12:00 PM
Play Audio
RENEE MONTAGNE, host:
And a couple of entrepreneurs in New York have spent the last five years trying to get New Yorkers hooked on a new drink: coconut water. They seem to be having some success enough, at least, to get Pepsi and Coke to buy in.
Ilya Marritz of member station WNYC reports.
ILYA MARRITZ: You could compare coconut water to the soccer World Cup, a huge deal in Latin America, Africa and Asia. In the U.S., not so much. But that's changing. Mike Kirban co-founded Vita Coco in 2004.
Mr. MIKE KIRBAN (Co-founder, Vita Coco): What we're ...
Related newspaper, magazine, and journal articles:
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Article: Vita Coco.(News In A Minute)(Brief Article)
The Food Institute Report;
April 12, 2004 ;
402 words
...* Vita Coco is launching Vita Coco, coconut water from green coconuts in Brazil, in 8.5-oz. Tetra packs. The coconut water has a shelf life of seven months ... Brandweek (Apr. 5)
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