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Article: Dell Launches Globalization of SMB Marketing Campaign
- Article from:
- Wireless News
- Article date:
- September 10, 2009
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Wireless News
09-10-2009
Dell Launches Globalization of SMB Marketing Campaign
Type: News
Dell announced the global expansion of its Take Your Own Path (TYOP) campaign, which features entrepreneurs and showcases their use of Dell technology to help make their businesses successful.
Dell said the Take Your Own Path campaign names entrepreneurs as "heroes," and is being introduced in the U.S., Japan, Germany, China and the UK following its initial successes in India and France. The campaign celebrates these entrepreneurs with joint local, national and global exposure through a variety of advertising and PR initiatives, including billboards, print advertisements and broadcast efforts. It is ...