Article: Kraft chief has history of success; Bidder for Cadbury has history of success ; Kraft chief is continuing her lifelong effort to get people to follow her plans

WILLIAM NEUMAN
International Herald Tribune
09-10-2009
Kraft chief has history of success; Bidder for Cadbury has history of success ; Kraft chief is continuing her lifelong effort to get people to follow her plans
Byline: WILLIAM NEUMAN
Type: News

Irene B. Rosenfeld has always worked hard to convince people to go along with her plans, the latest being the acquisition of Cadbury.

When Irene B. Rosenfeld, now the chief executive of Kraft, was studying marketing at Cornell University in the late 1970s, she was determined to get as many people as possible to respond to a survey she mailed out as part of her doctoral research on how consumers choose products.
So she attached a crisp $1 bill to ...

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