Article: Acxiom Unveils 'Relevance-X Social' for Social Media Marketing Measuring


Wireless News
09-15-2009
Acxiom Unveils 'Relevance-X Social' for Social Media Marketing Measuring
Type: News

Companies seeking to launch measurable direct marketing campaigns through social media now have access to the necessary capabilities through a new platform from Acxiom.

"Acxiom Relevance-X Social gives companies actionable strategies by bringing consumer insight to social media marketing, allowing marketers to engage, communicate and track the effectiveness of social campaigns," said Tim Suther, Acxiom senior vice president, Global Multichannel Marketing Services. "While many brands struggle to enter this booming market, our clients are now able to effectively engage and deliver ...

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