Article: SUNING, SENNHEISER INKED DIRECT-SUPPLY AGREEMENT


AsiaInfo Services
09-18-2009
Suning, Sennheiser Inked Direct-supply Agreement

SHENZHEN, Sep 18, 2009 (SinoCast Daily Business Beat via COMTEX) -- Chinese home appliance retailer Suning Appliance Co., Ltd. (SZSE: 002024) today inked an exclusive direct-supply strategic cooperation agreement with Sennheiser.

Under the agreement, Suning becomes the sole direct distributor of Sennheiser's earphone products in China. The two parties aim to seek sales volume of 100,000 in the first year.

The direct-supply cooperation mode with Sennheiser can shorten the supply chain, reduce costs, and enable buyers to enjoy lower prices, noted an executive for Suning.

Moreover, the Chinese home appliance retailer ...

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