Article: Bally to Provide Marketing and Business Intelligence Solutions to Morongo Casino


Wireless News
09-22-2009
Bally to Provide Marketing and Business Intelligence Solutions to Morongo Casino
Type: News

Bally Technologies, Inc., a developer of slots, video machines, and casino-management systems for the global gaming industry, announced it has expanded its systems partnership with Morongo Casino Resort Spa to provide Bally Business Intelligence Solutions as well as a number of marketing products, including 2,000 iVIEW player-interface displays.

Bally said its iView displays on each slot machine will enable Morongo to deliver marketing messages, bonusing, and secondary bonus games directly to the player. In addition, Morongo selected Bally Power Promotions and Power Winners, ...

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