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Article: TOSHIBA TO ENHANCE MARKETING IN CHINESE TV MARKET

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AsiaInfo Services
Article date:
September 28, 2009
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AsiaInfo Services
09-28-2009
Toshiba to Enhance Marketing in Chinese TV Market

BEIJING, Sep 28, 2009 (SinoCast Daily Business Beat via COMTEX) -- Toshiba Corporation (TYO: 6502) plans to carry out massive promotional campaigns in the Chinese TV market during the country's National Day, New Year's Day, and Spring Festival holidays, according to top executives of Dalian Toshiba Television Co., Ltd., Toshiba's local arm.

Toshiba started a round of transformation in the global TV market earlier with the purpose of providing suitable products to different areas including China, where the transformation has almost been completed, the executives said.

As part of the reform, the Japanese electronics ...

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