Article: Comcast Launches Pink Ribbon Campaign


Wireless News
10-05-2009
Comcast Launches Pink Ribbon Campaign
Type: News

Comcast announced it has launched its third annual Pink Ribbon campaign, a multiplatform initiative to raise awareness and better educate women, their families and friends about breast cancer.

The video-on-demand and online campaign delivers breast cancer- focused programming that can be watched with a click of a remote or mouse.
"For the third year in a row, our partnership with Breastcancer.org, health experts, top networks and entertainers has enabled us to offer entertaining, inspirational and educational programming about breast cancer On Demand and online," said Matt Strauss, Senior VP, New Media for Comcast. ...

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