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Article: Maxis, Astro take entertainment to new Dimensions
- Article from:
- New Straits Times
- Article date:
- November 13, 2009
- Author:
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Adeline Paul Raj
New Straits Times
11-13-2009
Maxis, Astro take entertainment to new Dimensions
Byline: Adeline Paul Raj
Edition: Main/Lifestyle
Section: Business Times
Type: News
THERE is strong demand for mobile entertainment in Malaysia, says Maxis Bhd which yesterday launched the country's first made-for- mobile entertainment series.
"People are ready, the demand is there," chief operating officer Jean-Pascal van Overbeke said at the launch of the series, known as "Dimensions".
Dimensions is a science-fiction mini-series that will be offered for free to all Malaysians who sign up for it. It comprises 11 five- minute episodes that will be delivered weekly via mobile phone or Maxis' other ...