Article: Greeks struggle to give their olive oil more respect

ELENA BECATOROS Associated Press Writer
AP Online
10-07-1998
KALAMATA, Greece (AP) _ For many years, Greek olive oil makers had just one main thing to say about their product: ciao.

About a third of Greece's annual olive oil production is exported in bulk to Italy, where it is mixed with local and other imported varieties and marketed under Italian brand names. There is no way of knowing which brands mix oils and which do not.

Since the price of bottled oil on store shelves is significantly higher than bulk sales, Greek producers lose out on large amounts of potential profits when their oil is sold under Italian labels.

Now, Greek producers are looking for a little more respect ...

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