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Article: Panel considering adding corporate name to Rose Bowl stadium
- Article from:
- AP Online
- Article date:
- September 3, 1998
CopyrightThis material is published under license from the Associated Press. All inquiries regarding rights should be directed to the Associated Press. (Hide copyright information)
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AP Online
09-03-1998
PASADENA, Calif. (AP) _ First, the Tournament of Roses attached a corporate name to the Rose Bowl college football game. Now, a panel is exploring the possibility of adding one to the 74-year-old stadium.
Beginning in January, the New Year's Day game will become The Rose Bowl Presented by AT&T.
Now the Rose Bowl Operating Co. is discussing selling naming rights to the stadium, which is known as the Rose Bowl. In exchange for a 10-to-20-year contract, the chosen company would have the right to place its name on all tickets, programs, news releases and letterhead - and on the Rose Bowl's distinctive neon sign.
``We could potentially make lots of money, ...