Article: Panel considering adding corporate name to Rose Bowl stadium


AP Online
09-03-1998
PASADENA, Calif. (AP) _ First, the Tournament of Roses attached a corporate name to the Rose Bowl college football game. Now, a panel is exploring the possibility of adding one to the 74-year-old stadium.

Beginning in January, the New Year's Day game will become The Rose Bowl Presented by AT&T.

Now the Rose Bowl Operating Co. is discussing selling naming rights to the stadium, which is known as the Rose Bowl. In exchange for a 10-to-20-year contract, the chosen company would have the right to place its name on all tickets, programs, news releases and letterhead - and on the Rose Bowl's distinctive neon sign.

``We could potentially make lots of money, ...

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