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Article: N.Y. RESTAURATEUR MAKES A STATEMENT WITH PEANUT BUTTER
- Article from:
- The Columbian (Vancouver, WA)
- Article date:
- March 9, 1999
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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BETH GARDINER, Associated Press
The Columbian
03-09-1999
NEW YORK -- Taking the old school lunch to culinary heights, Lee Zalben is confident his restaurant's peanut butter obsession has enough adult appeal to fly.
Kids aren't the only ones who love the sticky stuff, but most people, young and old, are used to smearing it on bread, baking it into cookies or even spooning it straight from the jar at home.
But peanut butter in a restaurant? Ordered off a menu, and served for $5 to $6 a sandwich?
That's the idea behind Peanut Butter & Co.
"We've tried to take something that people love and want and need and elevate it to another level," said Zalben, 25. "This is very much ...