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Article: Jeffrey Banks returns with this year's Johnnie Walker fall menswear
- Article from:
- New York Amsterdam News
- Article date:
- October 21, 1998
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New York Amsterdam News
10-21-1998
Jeffrey Banks returns with this year's Johnnie Walker fall menswear collection
The name Johnnie Walker is known as one of the most respected names and the world's best-selling Scotch whiskey. This fall, top menswear designer Jeffrey Banks teams up with retail consultant Marvin Traub to translate the name Johnnie Walker into fashion. As a result, a fabulous Johnnie Walker Collection of men's sportswear and timepieces makes its debut this season at Bloomingdale's. It's the first time the brand extends its product offerings outside of branded spirits. The creation of a fashion collection is an integral part of an overall strategy to develop Johnnie Walker as ...
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Article: Menswear Collections For the Boredroom; Johnnie ...
The Washington Post;
July 30, 1998 ;
700+ words
... ... new collection from Johnnie Walker, the maker of Scotch ... sportswear designed by Jeffrey Banks. The collection ... And his work for Johnnie Walker is beautifully executed ... put money into the Johnnie Walker coffers, but it does ...
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