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Article: GM Concept Cars Target Young Buyers
- Article from:
- AP Online
- Article date:
- January 2, 1999
- Author:
CopyrightThis material is published under license from the Associated Press. All inquiries regarding rights should be directed to the Associated Press. (Hide copyright information)
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BRIAN S. AKRE, AP Auto Writer
AP Online
01-02-1999
GM Concept Cars Target Young Buyers
DETROIT (AP) -- General Motors Corp. forfeited its reputation as an automotive styling leader decades ago with increasingly bland, look-alike cars that contributed to a long, steady slide in its U.S. market share.
With this week's opening of the 1999 Detroit auto show, GM is unveiling a fleet of concept cars that executives hope will reverse its stodgy image and lure younger buyers. If reaction on the show circuit is positive, most if not all could make it into production.
Jack Smith, GM's chairman and chief executive, had been promising for months that GM had exciting ``crossover'' vehicles in the ...