Article: Inside Philadelphia's vibrant Orthodox world: For Lubavitch here,

Shelley Kapnek Rosenberg
Jewish Exponent
04-01-1994
Inside Philadelphia's vibrant Orthodox world:For Lubavitch here, samll. numbers belie large push for maximum outreach

A small, bearded man wearing a dark fedora stands atop a cherry-picker at Independence Park lighting the candles on an enormous menorah. The yearly ritual is but one of a number of outreach efforts launched by a small but outspoken group of Orthodox Jews called the Lubavitch.

"A central component of the celebration of Chanukah is to observe it in a public way, to share the message with others," explains Rabbi Abraham Shemtov, director of the Lubavitch Movement in Philadelphia.

"What is paramount [to the Lubavitch] is that ...

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