Article: BATHING-SUIT SHOPPING: EASY AGAIN

JOAN VERDON
The Record (Bergen County, NJ)
06-29-1997
BATHING-SUIT SHOPPING: EASY AGAIN
By JOAN VERDON
Date: 06-29-1997, Sunday
Section: LIFESTYLE
Edition: All Editions -- Sunday
Column: SHOP TALK

Last week I did something I haven't done in more than 10 years. I
shopped in a store for a bathing suit.

If I had more time I would have bought this suit the same way I've
bought all my bathing suits for the last decade -- by opening the Land's
End catalog and calling their 800 number. But with only one day and one
lunch hour left before vacation, I had to brave the stores.

A study publicized by the American Apparel Manufacturers
Association estimated that one out of every four women buys her bathing

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