Article: VODKA'S SPIRITED POPULARITY SURGE

PATRICIA MACK, Food Editor
The Record (Bergen County, NJ)
06-25-1995
VODKA'S SPIRITED POPULARITY SURGE -- PREMIUM LIQUORS PAIRED WITH FINE FOOD
By PATRICIA MACK, Food Editor
Date: 06-25-1995, Sunday
Section: LIFESTYLE
Edition: All Editions -- Sunday

Are you ready to be a czar?

Not exactly an easy question to answer, is it? Besides, who wants
to know?

Specifically, Smirnoff -- maker of the best-selling vodka in the
United States and around the world -- is posing the question in
promotional literature for its newest product, Smirnoff Black, but a lot
of other makers of superpremium and ultrapremium vodkas are wondering
the same thing.

Will the connoisseurs respond to high-grade vodkas as they ...

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