Article: NBA Finals TV Ratings at 18 Yr. Low

JEFF GOODMAN, AP Sports Writer
AP Online
06-28-1999
NBA Finals TV Ratings at 18 Yr. Low

NEW YORK (AP) -- Michael Jordan took the NBA Finals television ratings to a new high, but in the first season without him, the ratings fell to their lowest levels in 18 years.

NBC's five-game series average between the San Antonio Spurs and New York Knicks posted a 11.3 national rating and a 21 share, down 40 percent from last year's final series.

The 1998 NBA Finals between Jordan's Chicago Bulls and the Utah Jazz went six games and had a 18.7 rating -- the highest in league history.

The last time the NBA Finals finished with a lower rating than this season was in 1981. However, none of the six games ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!