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Article: CRIK: Shield now the Pura Milk Cup

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AAP Sports News (Australia)
Article date:
November 17, 1999
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AAP Sports News (Australia)
11-17-1999
CRIK: Shield now the Pura Milk Cup

Australia's premier domestic cricket competition the Sheffield Shield has been renamed
the Pura Milk Cup.

Australian Cricket Board (ACB) chief executive MAL SPEED has announced a four-year
sponsorship deal with Pura Milk for naming rights of the 107 year-old competition.

SPEED says it was hard for the ACB to break with tradition, but it was vital for the
...

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