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Article: Ten: Sanex becomes worldwide sponsor of WTA Tour
- Article from:
- AAP Sports News (Australia)
- Article date:
- November 18, 1999
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AAP Sports News (Australia)
11-18-1999
Ten: Sanex becomes worldwide sponsor of WTA Tour
NEW YORK, Nov 17 Reuters - Women's tennis has secured a worldwide title sponsor for
the next five years, today announcing an estimated $US40 million ($A61.24 million) deal
with Sara Lee/DE and its body care brand Sanex.
Financial terms of the deal were not disclosed, but WTA Tour CEO Bart McGuire said
the tour had been asking for $8 million a year and was "very, very satisfied" with its
deal with Sanex.
In addition to the title sponsor fee that will have the women's circuit known as the
Sanex WTA Tour from January 1, Sanex will pour "substantial" additional money into advertising
and promotional ...
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Article: Sanex pulls plug on tennis deal.(Sara Lee skincare ...
Marketing Week;
October 17, 2002 ;
700+ words
...Sara Lee skincare brand Sanex is pulling out of its $ 40m ([pound ... As well as title sponsorship of the WTA tour and the women's rankings, the deal ... majors are happening". He also claims Sanex did not secure enough top-flight ...
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