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Iceland: Marketing in Iceland
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Marketing in Iceland
Overview and Trade Outlook
Iceland was first settled in 874, primarily by Norwegians, and
was under
Norwegian and Danish control for more than 1,000 years. Since 1944,
it has
been an independent nation. The population of 250,000 occupies a land
area
about the size of Virginia, more than half of them living in Reykjavik
and its
suburbs. Icelanders are a homogeneous people, well-educated and prosperous,
with a per capita GDP income over $20,000.
The Icelandic economy is greatly dependent on fishing and fish
processing, making it vulnerable to changes in the catch and fluctuations
in
the for fish worldwide. Fish products account for about 75 ...
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