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Transcript: `Consumer Reports' Maintains Trust of Its Readers
- Article from:
- NPR All Things Considered
- Article date:
- March 12, 1996
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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For sixty years, "Consumer Reports" has functioned as a consumer advocate
by testing everything from autos to shoe polish. It has maintainedits
independence, but some companies complain its testing is slow.
ROBERT SIEGEL, Host: Sixty years ago this May, a new magazine was
published that would go on to have an enormous impact on American
buying practices. It's name was Consumer Reports, and it set out
to test and report on the reliability and durability of various household
products, everything from hot water bottles to shoe polish. Since
1936, Consumer Reports' circulation has grown to 4.6 million, making
it one of the nation's 10 best-selling ...
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