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Transcript: POSTAL SERVICE PARTNERS WITH MICROSOFT TO DELIVER THE POWER OF DIRECT MAIL TO AMERICA'S SMALL BUSINESSES
- Article from:
- Regulatory Intelligence Data
- Article date:
- March 24, 1998
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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WASHINGTON - The U.S. Postal Service announced today small businesses
can
experience the power of direct mail through a new software application
from Microsoft.
"Direct Mail Manager" is the new wizard application which combines
known
software (Office '97), internet access and business partners, including
the Postal Service, to put direct mail accessibility right on the
desktop.
As part of Microsoft's new Office '97, Small Business Edition Version
2.0,
Direct Mail Manager gives small businesses desktop tools for creating,
printing, mailing and managing direct mailings. In studies of small
business
customer needs, Microsoft identified direct marketing support as ...