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Basic Guide, After-Sales Service
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Basic Guide to Exporting
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CHAPTER 15: AFTER-SALES SERVICE
Three factors are critical to the success of any export sales effort:
quality,
price, and service. Quality and price are dealt with in other chapters.
Service should be an integral part of any company's export strategy
from
the start. Properly handled, service can be a foundation for growth.
Ignored
or left to chance, it can cause an export effort to fail.
Service is the prompt delivery of the product. It is courteous sales
personnel.
It is a localized user manual or service manual. It is ready access
to
a service facility. It is knowledgeable, cost-effective maintenance,
repair,
or replacement. Service is location. Service is dealer ...